So you have run out of people to talk to about your network marketing business? Now you’re looking for a way to find more people to expose your business to? You may have heard about the concept of home based business leads. The question is, why do we use them to build your businesses?Home based business opportunity leads work when you know why you use them. The key is you need to have the proper expectations going in.You must understand the purpose of using leads. If you are using them because you are scared to talk to the people you know, that is the wrong mentality to have. The people that you know are significantly more likely to join your business than the people that you don’t know. This is true, even in situations where you may have been involved with another business opportunity in the past.The only reason why you ever purchase a business opportunity lead is so that you can recruit that person into your business and then connect with the people that this person knows. You don’t recruit that person and then tell them to start buying leads. That is a waste of your time and money.Case in point, one of the top income earners in my upline lives in California. He purchased home based business leads and started calling them. He came across a gentleman that lives in North Carolina. He recruited that guy. This guy got off to a slow start, but he did recruit his brother in New York. His brother in New York got off to a very fast start. He hit the leadership position in the compensation plan in only 72 days.The brother had quick success but he didn’t last. However, he did end up recruiting another gentleman. That other gentleman didn’t do anything, but recruit someone that he knew who was a carpenter. The carpenter recruited only one person, but that one person ended up building a team of thousands of distributors, created a full time income on a part time basis and is closing in on a six figure income.That gentleman’s son recruited me and that’s how I got into the network marketing business.Now if my upline would have taught his recruit to do leads and not show him how to recruit his brother, that leader would have never showed up and I would have never joined this industry. You wouldn’t even be reading this article right now!So make sure you keep this fundamental fact in mind when you decide that you are going to use them to build your business. Understanding the proper use for home based business leads will help you to build a successful network marketing business with them!